2020-2021 Pierce College Catalog 
    
    May 14, 2021  
2020-2021 Pierce College Catalog [ARCHIVED CATALOG]

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BUS 134 Introduction to Social Media (5 credits)



Course Description
Students explore emerging social media technologies and processes and study their application in a variety of contemporary organization and business settings. Students will explore how businesses evaluate and use social media as well as how to use and author content for such online tools such as blogs, microblogs, collaboration mechanisms, podcasts, RSS-feeds, video, bookmarking, and other emerging web technologies. The course will also study how to use these technologies to monitor conversations on the Internet, engage online communities, identify influencers, and establish thought leadership.



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