2020-2021 Pierce College Catalog 
    
    Mar 28, 2024  
2020-2021 Pierce College Catalog [ARCHIVED CATALOG]

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MNGT 139 Social Media Digital Content for Business (5 credits)



Prerequisite BUS 135  with at least a 2.0 grade. 

Course Description
Students will explore the creation of effective and engaging digital content including the tools, strategies, and characteristics required to help consumers take action. They will look at the advantages and constraints of different types of communication mediums, and issues of ownership and copyright. They will explore software applications and apply fundamental graphic and information design principles to create effective marketing content. They will create a marketing portfolio.



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