2021-2022 Pierce College Catalog 
    Dec 08, 2021  
2021-2022 Pierce College Catalog
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BUS 134 Introduction to Social Media (5 credits)

Course Description
Students explore emerging social media technologies and processes and study their application in a variety of contemporary organization and business settings. Students will explore how businesses evaluate and use social media as well as how to use and author content for such online tools such as blogs, microblogs, collaboration mechanisms, podcasts, RSS-feeds, video, bookmarking, and other emerging web technologies. The course will also study how to use these technologies to monitor conversations on the Internet, engage online communities, identify influencers, and establish thought leadership.

Student Outcomes
1. Evaluate and select tools to gather and monitor business information and apply strategies to consolidate and manage information streams.
2. Create and manage a public online presence using appropriate social media platforms and networks.
3. Compare and contrast ethical, legal and copyright issues related to social media content and use.
4. Plan and create a social media marketing plan for a small business or non-profit organization.
5. Research and evaluate emerging social media technologies and processes and identify appropriate application of social media in contemporary organizational situations.

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