2021-2022 Pierce College Catalog 
    Nov 28, 2021  
2021-2022 Pierce College Catalog
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BUS 135 Introduction to Online Marketing (5 credits)

Course Description
How organizations use online marketing strategies including websites, media sharing, social media networking, search engine optimization, and online advertising to market goods and services.

Student Outcomes
1. Explain the evolution of marketing online.
2. Analyze websites and describe how each component can affect online marketing strategies.
3. Analyze various types of social networks, discuss how social networking sites function, and explain how marketers use these sites to build an audience.
4. Discuss and analyze the importance of Search Engine Optimization, keyword search tools, and web content.
5. Describe and discuss online advertising strategies including pay-per-click, email newsletters and other online paid advertising.

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