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Apr 22, 2024
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MNGT 139 Social Media Digital Content for Business (5 credits)
Prerequisite BUS 135 with at least a 2.0 grade.
Course Description
Students will explore the creation of effective and engaging digital content including the tools, strategies, and characteristics required to help consumers take action. They will look at the advantages and constraints of different types of communication mediums, and issues of ownership and copyright. They will explore software applications and apply fundamental graphic and information design principles to create effective marketing content. They will create a marketing portfolio.
Student Outcomes
1. Produce effective and appropriate marketing content for both print and web mediums.
2. Research and discuss knowledge, skills, and abilities required for professional positions in the fields of social media content and digital content creation.
3. Plan and develop effective and engaging digital content for business that is appropriate for distribution on multiple social media platforms.
4. Evaluate and propose strategies for delivering effective marketing messages and business content for the web and social media channels.
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