2021-2022 Pierce College Catalog 
    
    Dec 04, 2022  
2021-2022 Pierce College Catalog [ARCHIVED CATALOG]

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MNGT 275 Introduction to Visual Promotion (5 credits)



Course Description
Provides the student with a working knowledge of planning, creating, and implementing visual promotion including advertising, print media, visual display, and special promotions.

Student Outcomes
1. Analyze and explain social and ethical concerns with traditional and new media.
2. Use appropriate vocabulary of visual display and promotion while explaining interrelationships of promotional components including web design, social media, advertising campaigns, special promotions, visual displays, and printed materials.
3. Identify and demonstrate the use of the elements and principles of design in visual promotion.
4. Identify and explain various target markets for specific products or services including analysis of business image as it relates to customer attraction and sales promotions in order to demonstrate knowledge of a cohesive visual promotion plan.
5. Develop promotional plans using promotional components including: branding, budgeting, marketing, and cooperative advertising for specifically identified business structures and target markets.
6. Design and produce visual materials for a promotional press kit including development of logo, letterhead, business card, print advertising, direct mail brochure, special promotion items, media kit, and online presence plan.



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