2021-2022 Pierce College Catalog 
    Mar 27, 2023  
2021-2022 Pierce College Catalog [ARCHIVED CATALOG]

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HSEM 357 External Affairs for Emergency Management (5 credits)

Prerequisite Current enrollment in the Bachelor of Applied Science in Homeland Security Emergency Management program.

Course Description
This course provides an overview of how to lead a Homeland Security Emergency Management organization’s external affairs program.

Student Outcomes
1.0 Describe the pre- and post-disaster communication requirements of emergency management of agencies and organizations.
1.1 Identify and describe the steps involved in planning and conducting public disaster preparedness campaign.
1.2 Demonstrate how public information officers direct accurate and timely life safety information to the general public and survivors during and after a disaster.

2.0 Develop communications policies, procedures, and protocols to allow seamless communication from risk prevention to incident response through to the recovery phase.

3.0 Describe the purpose and structure of Emergency Support Function #15 Standard Operating Procedures and the relationship to External Affairs and the National Response Plan.

4.0 Demonstrate how to effectively communicate public information within a variety of media environments and stakeholder groups.

5.0 Develop an immediate response communication plan that addresses either a terrorist event or a natural disaster.

6.0 Develop an awareness of special populations and their specific needs during a major emergency incident.
6.1 Compare and contrast the specific needs of the vulnerable groups and populations.

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