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May 06, 2024
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MNGT 470 Business Development and Negotiations (5 credits)
Prerequisite At least a junior standing in a baccalaureate program.
Course Description
This course prepares students to adopt an innovative mindset; to recognize, refine, and define value; to find the right partners; and to sell their ideas. Students will develop ethical negotiation and influence-based skills to help progress their ideas and careers.
Student Outcomes
1. Identify and analyze problems worth solving.
2. Apply marketability strategies (oral, written, visual, etc.) and tools (analytics, applications, social media, etc.) to sell ideas.
3. Apply ethical communication strategies to mobilize people and resources.
4. Assess market opportunities for the purpose of creating, communicating, and capturing value across diverse stakeholders.
5. Use ethical negotiation and persuasion principles to achieve personal and organizational objectives.
6. Demonstrate how and when to make concessions and to avoid self-inflicted negotiation mistakes.
7. Analyze the role collaborative negotiations play in business relationships.
8. Develop and evaluate strategies to build endurance, foster authentic confidence, and sustain partnerships over time.
9. Use creativity and value-based negotiations and ethics-based influence to achieve successful closure and maintain productive, trust-based business and organizational relationships.
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