MNGT 136 Web Usability & E-Commerce (5 credits)
Prerequisite BUS 135 with at least a 2.0 grade.
Course Description
Students will explore the concepts of website usability, create a foundation in user-centered design, information visualization, and concepts of interactive design and understand the role of users, business and technology. They will study the evolution of usability, map out the design process and consider design concepts such as navigation, presentation, etc. Students will also identify and explore methods and tools typically used by businesses to test and analyze website usability and online user behavior.
Course Content
A. Usability and user-centered design concepts and terminology
B. Roles and relationships of users, business models and technology in e-commerce
C. Developing client proposals for e-commerce sites
D. Design components of e-commerce sites
E. Methods and tools typically used by businesses to test and analyze website usability and online user behavior.
F. Basic components of the most common types of e-commerce sites including the advantages and disadvantages of each
G. Explore careers in fields of on-line selling and website usability
Student Outcomes
1. Investigate user-centered design principles and apply appropriate strategies and techniques to maximize user experience on web pages and e-commerce sites.
2. Use industry standard tools, applications and strategies to test, measure and analyze website usability, online user behavior and information design effectiveness.
3. Design and evaluate wireframe models of websites and e-commerce applications for maximum user interaction, accessibility, and satisfaction.
4. Research and discuss knowledge, skills and abilities required for professional positions in the fields of user-centered design, website usability and e-commerce user experience for business.
Degree Outcomes
Program Outcome: Use appropriate technological tools to create, compile and report business information. Critical, Creative, and Reflective Thinking: Graduates will evaluate, analyze, synthesize, and generate ideas; construct informed, meaningful, and justifiable conclusions; and process feelings, beliefs, biases, strengths, and weaknesses as they relate to their thinking, decisions, and creations.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
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