MNGT 138 Information Design for Business (5 credits)
Prerequisite BUS 135 with a grade of 2.0 or greater or instructor permission.
Course Description
Students will explore techniques and strategies for effective technical writing and writing for the web. They will learn the basic principles of information design for business and marketing and analyze how users read and process information on the web.
Course Content
A. Techniques and strategies for effective technical writing
B. Use of typography, color and layout and effective graphic design elements
C. Essential design components as used in marketing documents
D. Principles of information design
E. Software and web applications used for information design
F. Career paths and the skill sets that relate to them
Student Outcomes
1. Use web, multi-media, graphic design and image design tools to develop web-based business and marketing content that results in an engaging and effective user experience.
2. Develop and analyze targeted business and marketing content strategies that meet expectations of specific user audiences and integrate best practices in information design.
3. Research and discuss knowledge, skills and abilities required for professional positions in the fields of business information design and user experience for the web and social media.
4. Identify what makes video and podcasting mediums effective for digital marketing.
Degree Outcomes
Program Outcome: Use appropriate technological tools to create, compile and report business information. Information Competency: Graduates will be able to seek, find, evaluate and use information, and employ information technology to engage in lifelong learning.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
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