MNGT 139 Social Media Digital Content for Business (5 credits)
Prerequisite BUS 135 with at least a 2.0 grade.
Course Description
Students will explore the creation of effective and engaging digital content including the tools, strategies, and characteristics required to help consumers take action. They will look at the advantages and constraints of different types of communication mediums, and issues of ownership and copyright. They will explore software applications and apply fundamental graphic and information design principles to create effective marketing content. They will create a marketing portfolio.
Course Content
A. Effective and engaging digital content
B. Tools for creating a variety of types of digital content
C. Strategies for managing digital content
D. Characteristics of digital content
E. Ownership and copyright
F. Differences between writing for print and writing for the web
G. Fundamental graphic and information design principles
H. Resources, planning and processes required to effectively create a business or e-commerce websites
I. Evolution of hypertext markup language (HTML)
J. Jobs in digital content creation
K. How to create a marketing portfolio
Student Outcomes
1. Produce effective and appropriate marketing content for both print and web mediums.
2. Research and discuss knowledge, skills, and abilities required for professional positions in the fields of social media content and digital content creation. 3. Plan and develop effective and engaging digital content for business that is appropriate for distribution on multiple social media platforms.
4. Evaluate and propose strategies for delivering effective marketing messages and business content for the web and social media channels.
Degree Outcomes
Program outcome: Use appropriate technological tools to create, compile and report business information. Intercultural Engagement: Graduates demonstrate self-efficacy in intercultural engagement to advance equity, diversity, and inclusion through reflections and expressions of cultural humility, empathy, and social and civic engagement and action. Further, graduates examine how identities/positionalities such as races, social classes, genders, sexual orientations, disabilities, and cultures impact perceptions, actions, and the distribution of power and privilege in communities, systems, and institutions.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
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