MNGT 275 Introduction to Visual Promotion (5 credits)
Course Description
Provides the student with a working knowledge of planning, creating, and implementing visual promotion including advertising, print media, visual display, and special promotions.
Course Content
A. Target Markets
B. Consumer Behavior
C. Promotion Planning
D. Tools of Promotion
E. Advertising and Media Selection
F. Visual Elements and Principles
G. Use of Color Psychology
H. Print Promotion
I. Visual Display
J. Special Promotions in Retail
Student Outcomes
1. Analyze and explain social and ethical concerns with traditional and new media.
2. Use appropriate vocabulary of visual display and promotion while explaining interrelationships of promotional components including web design, social media, advertising campaigns, special promotions, visual displays, and printed materials.
3. Identify and demonstrate the use of the elements and principles of design in visual promotion.
4. Identify and explain various target markets for specific products or services including analysis of business image as it relates to customer attraction and sales promotions in order to demonstrate knowledge of a cohesive visual promotion plan.
5. Develop promotional plans using promotional components including: branding, budgeting, marketing, and cooperative advertising for specifically identified business structures and target markets.
6. Design and produce visual materials for a promotional press kit including development of logo, letterhead, business card, print advertising, direct mail brochure, special promotion items, media kit, and online presence plan.
Degree Outcomes
Program Outcomes: Display proactive behavior in project development and completion Develop and critically assess technical and/or creative business documents Effective Communication: Graduates will be able to exchange messages in a variety of contexts using multiple methods.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
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