2022-2023 Pierce College Catalog 
    
    Apr 29, 2024  
2022-2023 Pierce College Catalog [ARCHIVED CATALOG]

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MNGT 293 Retailing & Merchandising (5 credits)



Course Description
Fundamentals of retail buying and the management of retail inventories. Topics included are important for the contemporary online and offline merchant who is responsible for space productivity, inventory turnover, and profitability.

Course Content
A. Marketing channels
B. Online and offline retail organizational structures
C. Corporate and store – level merchandising retail functions
D. Measures of productivity
E. Inventory planning and management
F. Fundamentals of store layout
G. Merchandise presentation concepts
H. Professionalism and ethics in business

Student Outcomes
1. Explain the various channels throughout the merchandise supply chain structure.

2. Perform retail sales computations required of the retail sales environment.

3. Compare and contrast the different sales formats and ownership options of retail operations.

4. Analyze interrelationships within the online and offline retail environments considering: business location, traffic patterns, customer demographics, sales volumes, inventory management, and advertising in order to evaluate business models.

5. Develop and apply productivity measures in order to evaluate merchandising objectives within retail environments including: turnover, stock-to-sales ratios, inventory planning, sales pro forma, space management, and seasonal and promotional opportunities.

6. Create a hierarchy associated with each retail employee function including basic safety and legal issues related to retail situations.

Degree Outcomes
Program Outcome: Graduates will be able to seek, find, evaluate and use information and employ information technology to engage in lifelong learning. Display proactive behavior in project development and completion. Critical, Creative, and Reflective Thinking: Graduates will evaluate, analyze, synthesize, and generate ideas; construct informed, meaningful, and justifiable conclusions; and process feelings, beliefs, biases, strengths, and weaknesses as they relate to their thinking, decisions, and creations.

Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50



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