2022-2023 Pierce College Catalog 
    
    Apr 28, 2024  
2022-2023 Pierce College Catalog [ARCHIVED CATALOG]

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JOURN 120 Introduction to Broadcasting (5 credits)



Prerequisite ENGL 098  with a grade of 2.0 or higher.

Course Description
A study of the styles and techniques of internet broadcasting with an emphasis on webcasts and podcasts, employing various delivery platforms to include but not limited to techniques in: video production (shooting, editing, microphone, lighting); motion graphics (titles and animated maps); and audio editing.

Course Content
A. The structure of the broadcasting industry
B. The social and historical development of the broadcasting industry
C. Key social issues of broadcasting
D. Broadcasting terminology
E. Writing and producing media
F. Delivery platforms

Student Outcomes
1. Articulate the general structure and motivation of the broadcast industry.

2. Explain how broadcasting information (or lack of) defines society and its views of reality.

3. Define select broadcasting terms.

4. Write and produce a news story, commercial, public service announcement and/or promotional segment consistent with broadcast standards.

5. Define select operational procedures used in broadcasting (for example: timing commercials, news stories, interviews, motion graphics).

6. Conduct broadcasting interviews in styles appropriate to specific broadcasting media.

7. Demonstrate ability to share and stream media using a variety of formats and delivery platforms.

Degree Outcomes
Communication: Graduates identify, analyze and evaluate rhetorical strategies in one’s own and other’s writing in order to communicate effectively. Critical, Creative and Reflective Thinking: Graduates will evaluate, analyze, synthesize, and generate ideas; construct informed, meaningful, and justifiable conclusions; and process feelings, beliefs, biases, strengths, and weaknesses as they relate to their thinking, decisions, and creations. Effective Communication: Graduates will be able to exchange messages in a variety of contexts using multiple methods.

Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50



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