2022-2023 Pierce College Catalog 
    
    Apr 29, 2024  
2022-2023 Pierce College Catalog [ARCHIVED CATALOG]

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MNGT 470 Business Development and Negotiations (5 credits)



Prerequisite At least a junior standing in a baccalaureate program.

Course Description
This course prepares students to adopt an innovative mindset; to recognize, refine, and define value; to find the right partners; and to sell their ideas. Students will develop ethical negotiation and influence-based skills to help progress their ideas and careers.

Course Content
A. Problem Solving Strategies
B. Marketability Strategies
C. Ethics and Law
D. Marketing Strategies
E. Persuasion & Negotiation
F. Reflection
G. Resilience Techniques
H. Strategic, Value-Based Partnerships
I. Networking

Student Outcomes
1. Identify and analyze problems worth solving.

2. Apply marketability strategies (oral, written, visual, etc.) and tools (analytics, applications, social media, etc.) to sell ideas.

3. Apply ethical communication strategies to mobilize people and resources.

4. Assess market opportunities for the purpose of creating, communicating, and capturing value across diverse stakeholders.

5. Use ethical negotiation and persuasion principles to achieve personal and organizational objectives.

6. Demonstrate how and when to make concessions and to avoid self-inflicted negotiation mistakes.

7. Analyze the role collaborative negotiations play in business relationships.

8. Develop and evaluate strategies to build endurance, foster authentic confidence, and sustain partnerships over time.

9. Use creativity and value-based negotiations and ethics-based influence to achieve successful closure and maintain productive, trust-based business and organizational relationships.

Degree Outcomes
A. 21st Century Competencies – Mastery on the four Cs : 1. Communication - Effectively communicate within groups, across organizational levels, and with diverse stakeholders. Actively listen and apply appropriate inter- and intrapersonal skills to effectively interact across perspectives and contexts. 2. Collaboration and Teamwork - Work responsibly, respectfully, and inclusively within and across diverse groups/teams to achieve common goals. 3. Critical Thinking - Use systems theory to understand and analyze trends and organizational problems as well as to construct and evaluate evidence-based solution options. 4. Creativity and Innovation - Maintain an open, adaptive, and innovative mindset to analyze and evaluate merits of ideas, learn from mistakes, and continuously create value. B. Core Business Competencies: Economics, operations, marketing, accounting/finance, ethics/legal 1. Strategic Thinking – Use quantitative and qualitative business principles to analyze and solve business problems in order to meet organizational goals. C. Business Model Orientation: Sustainability, entrepreneurship 1. Sustainable Business Model – Use systems theory, business principles, and an adaptive mindset to analyze and make short- and long-term business decisions in context of the greater environment and society. D. Self-Management and Professional Development: General management, professionalism 2. Apply inclusive problem-solving, decision-making, and negotiation practices to promote professional and organizational success in diverse settings. 3. Apply high professionalism standards to demonstrate integrity, responsibility, and continuous growth. Effective Communication: Graduates will be able to exchange messages in a variety of contexts using multiple methods. Global Citizenship: Graduates will be able to critically examine the relationship between self, community, and/or environments, and to evaluate and articulate potential impacts of choices, actions, and contributions for the creation of sustainable and equitable systems.

Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50



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