MNGT 420 Marketing for Managers (5 credits)

2. Analyze legal and ethical considerations and expectations in the marketplace with special considerations of manifestations in social media platforms.

3. Apply various analytical tools to assess marketing variables that inform marketing decisions.

4. Evaluate marketing concepts in the context of changing environmental conditions, consumer preferences, market opportunities, and changing demographics.

5. Compute various marketing costs and returns on investment, lifetime customer value, and other marketing metrics and evaluate viability of marketing proposals.

6. Create a marketing plan that communicates, captures, and creates value for a target market.

7. Evaluate successful and failed marketing plans and analyze contributing factors.

Degree Outcomes
Program Outcomes: A. 21st Century Competencies – Mastery on the four Cs : 1. Communication - Effectively communicate within groups, across organizational levels, and with diverse stakeholders. Actively listen and apply appropriate inter- and intrapersonal skills to effectively interact across perspectives and contexts. 3. Critical Thinking - Use systems theory to understand and analyze trends and organizational problems as well as to construct and evaluate evidence-based solution options. 4. Creativity and Innovation - Maintain an open, adaptive, and innovative mindset to analyze and evaluate merits of ideas, learn from mistakes, and continuously create value. B. Core Business Competencies: Economics, operations, marketing, accounting/finance, ethics/legal 1. Strategic Thinking – Use quantitative and qualitative business principles to analyze and solve business problems in order to meet organizational goals. 3. Digital and Information Competency – Use relevant technology and analytical tools to understand and solve problems; create and evaluate ideas; and find and assess quality information for responsible applications. C. Business Model Orientation: Sustainability, entrepreneurship 1. Sustainable Business Model – Use systems theory, business principles, and an adaptive mindset to analyze and make short- and long-term business decisions in context of the greater environment and society. D. Self-Management and Professional Development: General management, professionalism 2. Apply inclusive problem-solving, decision-making, and negotiation practices to promote professional and organizational success in diverse settings. Critical, Creative, and Reflective Thinking: Graduates will evaluate, analyze, synthesize, and generate ideas; construct informed, meaningful, and justifiable conclusions; and process feelings, beliefs, biases, strengths, and weaknesses as they relate to their thinking, decisions, and creations. Information Competency: Graduates will be able to seek, find, evaluate and use information and employ information technology to engage in lifelong learning.

Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50