Students will explore techniques and strategies for effective technical writing and writing for the web. They will look at how the use of typography, color, layout and design components influence the design of marketing pieces. They will learn the basic principles of information design for business and marketing and analyze how users read and process information on the web. They will study the pioneers of information design. The class will evaluate a variety of software and web applications used for web design, graphics creation and video editing. Students will create a multi-media marketing piece.

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