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Dec 21, 2024
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MNGT 136 Web Usability & E-Commerce (5 credits)
Prerequisite BUS 135 with at least a 2.0 grade.
Course Description
Students will explore the concepts of website usability, create a foundation in user-centered design, information visualization, and concepts of interactive design and understand the role of users, business and technology. They will study the evolution of usability, map out the design process and consider design concepts such as navigation, presentation, etc. Students will also identify and explore methods and tools typically used by businesses to test and analyze website usability and online user behavior.
Student Outcomes
1. Investigate user-centered design principles and apply appropriate strategies and techniques to maximize user experience on web pages and e-commerce sites.
2. Use industry standard tools, applications and strategies to test, measure and analyze website usability, online user behavior and information design effectiveness.
3. Design and evaluate wireframe models of websites and e-commerce applications for maximum user interaction, accessibility, and satisfaction.
4. Research and discuss knowledge, skills and abilities required for professional positions in the fields of user-centered design, website usability and e-commerce user experience for business.
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