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Dec 21, 2024
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MNGT 282 Principles of Marketing (5 credits)
Course Description
A study of the business activities concerned with the flow of goods and services from producers to consumers.
Student Outcomes
1. Demonstrate an understanding of what marketing is, what constitutes a marketing plan, and an understanding of the marketing concept.
2. Conduct research to develop a marketing strategy. The research will consider such issues as demand, competition, environmental climate, resources, distribution factors, ethical standards, and political and legal constraints.
3. Develop a written marketing plan, as a result of research, that employs an effective and viable marketing strategy.
4. Describe, explain and present the marketing strategy.
5. Prepare a written critique of the marketing plan that identifies strengths as well as opportunities for improvement.
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