BUS 135 Introduction to Online Marketing (5 credits)
Course Description
How organizations use online marketing strategies including websites, media sharing, social media networking, search engine optimization, and online advertising to market goods and services.
Course Content
A. Introduction to marketing concepts
B. Social networking platforms (e.g. Facebook, Linked-in, Twitter)
C. Analyzing web presence
D. Media sharing
E. Online advertising strategies (e.g. banner ads, pay-per-click and email marketing)
F. Basics of Microsoft Word and PowerPoint
G. Basics of online learning and usage of an online learning management system
H. Develop an online marketing strategy for a real or viable business model
Student Outcomes
1. Explain the evolution of marketing online.
2. Analyze websites and describe how each component can affect online marketing strategies.
3. Analyze various types of social networks, discuss how social networking sites function, and explain how marketers use these sites to build an audience.
4. Discuss and analyze the importance of Search Engine Optimization, keyword search tools, and web content.
5. Describe and discuss online advertising strategies including pay-per-click, email newsletters and other online paid advertising.
Degree Outcomes
Program Outcome: Students will use appropriate technological tools to create, compile and report business information.
Social Sciences: Graduates analyze and interpret social phenomenon using social science theories and methods.
Effective Communication: Graduates will be able to exchange messages in a variety of contexts using multiple methods.
Global Citizenship: Graduates will be able to critically examine the relationship between self, community, and/or environments, and to evaluate and articulate potential impacts of choices, actions, and contributions for the creation of sustainable and equitable systems.
Critical, Creative and Reflective Thinking: Graduates will evaluate, analyze, and synthesize information and ideas in order to construct informed, meaningful, and justifiable conclusions.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
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