2025-2026 Pierce College Catalog 
    
    Jul 04, 2025  
2025-2026 Pierce College Catalog
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DDSGN 110 Introduction to Graphic Design and Rich Media (5 credits)



Course Description
Overview of the interactive Digital Design field. Introduction to terminology, changes, and trends, in the business and industry. Discussion of various media, such as image manipulation, internet, digital, video, sound and ethics.

Course Content
Digital design formats 
History of digital design
Career opportunities
Digital design software options
Digital design hardware requirements
Linear and non-linear organizations
Effective communication formats
Product evaluation
Ethics
Union vs non-union issues

Student Outcomes
  1. Recognize the definition and context of the terminology related to each digital design format.
  2. Identify the purposes of various digital design formats that include 3-D modeling, UX/UI design, photography, video production and motion graphics. 
  3. Select project-appropriate digital design softwares.
  4. Apply project-appropriate strategies (e.g. linear and nonlinear) to organize information.
  5. Evaluate digital design products in relation to diverse audiences.
  6. Identify and apply regulations and laws related to the digital design.
  7. Research issues related to labor union membership in digital design occupations.
  8. Identify career options and trends in digital design.


Degree Outcomes
Effective Communication: Graduates will be able to craft and exchange ideas and information in a variety of situations, in response to audience, context, purpose, and motivation.

Critical, Creative, Reflective Thinking: Graduates will evaluate, analyze, synthesize, and generate ideas; construct informed, meaningful, and justifiable conclusions; and process feelings, beliefs, biases, strengths, and weaknesses as they relate to their thinking, decisions, and creations.

Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50

Potential Methods
Individual/group projects
Self-assessment
Peer-assessment
Case Studies
Research Paper
Portfolio
Classroom demonstrations and lab experiences



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