DDSGN 135 Introduction to New Media (5 Credits)
Distribution Area Fulfilled Accessibility in design, concept development, digital culture, human-centered design, internet based work, the development of content for other interactive platforms, new media technologies and social impact of new media
Prerequisite DDSGN 110 Intro to Graphic Design
Course Description
This course covers the historical elements and a solid working knowledge of the development of new media. Students will explore technical, social, cultural, ethical and economic aspects of new media technologies, such as advertising, branding, mass media, product design and UX/UI design.
Course Content
A. Design Thinking (e.g. critical thinking, concept development, problem solving etc.) B. New media history and trends C. Storytelling D. Research methods E. New Media production G. Micro-animation H. Multi-media I. Human-centered design (e.g. accessibility, empathy, visual communication, etc.) J. Narrative elements of new media production (e.g. complex data, writing, journey map, site map etc.)
Student Outcomes
- Apply foundational theories and principles of new media design in a variety of projects.
- Apply principles of design thinking to projects and activities.
- Critique the history and trends of new media design vocations and their relationship to market demands and changes.
- Analyze the role of narrative in new media production.
- Deploy project appropriate research and design thinking strategies.
- Develop multi-disciplinary new media projects that are user-centered.
- Evaluate the quality and design of a variety of human-centered products.
- Reflect on career goals and options in new media design.
Degree Outcomes
Critical, Creative and Reflective Thinking
Graduates will evaluate, analyze, synthesize, and generate ideas; construct informed, meaningful, and justifiable conclusions; and process feelings, beliefs, biases, strengths, and weaknesses as they relate to their thinking, decisions, and creations.
Effective Communication
Graduates will be able to craft and exchange ideas and information in a variety of situations, in response to audience, context, purpose, and motivation.
Global Citizenship
Graduates will be able to critically examine the relationship between self, community, and/or environments, and to evaluate and articulate potential impacts of choices, actions, and contributions for the creation of sustainable and equitable systems.
Program Learning Outcome 1: Demonstrate creativity and innovation skills.
Program Learning Outcome 2: Communicate design concepts and ideas effectively.
Program Learning Outcome 3: Collaborate with others to reach a common goal.
Program Learning Outcome 4: Apply strategic design thinking processes for product solutions.
Program Learning Outcome 5: Create human-centered design solutions to problems.
Program Learning Outcome 6: Establish career goals and paths prior to graduation.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
Potential Methods
A. Individual and/or group projects B. Research methods C. Prototypes D. Design thinking E. Project case studies F. Portfolio projects (e.g. advertisign, branding, mass media, product design and UX/UI design)
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