BUS& 101 Introduction to Business (5 credits)
Distribution Area Fulfilled Social Sciences; General Transfer Elective
Formerly BUS 101 - CCN
Course Description
This course surveys major functions of business (operations, marketing, and finance) within local, national, and international contexts. It examines the nature of for-profit and not-for-profit organizations in a free market economy.
Course Content
Basic background in general fields of business: A. Economics Operations & Logistics B. Marketing C. Accounting and Finance D. Management & Leadership E. Entrepreneurship F. Business Legal Structures G. International Commerce
Student Outcomes
- Explain the fundamental principles of economic systems (capitalism, socialism, and mixed economies) and evaluate how competition, government regulation, ethics, and culture influence business environments.
- Analyze the functions of business operations, marketing, and finance to understand how they integrate to achieve organizational objectives.
- Compare major forms of business ownership and governance structures to assess their advantages, limitations, and suitability for different business models.
- Evaluate the impact of globalization and resource distribution (labor, capital, trade, and technology) on business strategy and performance in domestic and international markets.
- Apply foundational business concepts to real-world situations by interpreting how standards, innovation, and social responsibility contribute to customer value and sustainable organizational success.
Degree Outcomes
Critical, Creative and Reflective Thinking: Graduates will evaluate, analyze and synthesize information and ideas in order to construct informed, meaningful and justifiable conclusions.
Program Outcomes
Strategic Thinking: Use quantitative and qualitative business principles to analyze, synthesize, and evaluate business problems in order to design and execute effective and ethical business solutions.
Entrepreneurial Mindset: Demonstrate an action-oriented entrepreneurial mindset open to innovation, opportunities, and change in order to capture, create, and communicate value in business settings.
Related Instruction Outcome
Social Sciences: Graduates use social science research methods and/or theory in order to analyze and interpret social phenomena.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
Potential Methods
Lecture
Class discussion
Case study analysis
Group projects
Guest speakers and industry panels
Simulated business decision activities
Reflection journals
Mini lectures with interactive polls or quizzes
Field or virtual company visits
Team debates or ethics roundtables
Capstone “Business Plan Snapshot” project
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