BUS 135 Introduction to Online Marketing (5 credits)
Course Description
How organizations use online marketing strategies including websites, media sharing, social media networking, search engine optimization, and online advertising to market goods and services.
Course Content
A. Introduction to marketing concepts B. Social networking platforms (e.g. Facebook, Linked-in, Twitter) C. Analyzing web presence D. Media sharing E. Online advertising strategies (e.g. banner ads, pay-per-click and email marketing) F. Basics of Microsoft Word and PowerPoint G. Basics of online learning and usage of an online learning management system H. Develop an online marketing strategy for a real or viable business model
Student Outcomes
1. Explain the evolution of internet marketing and evaluate how digital strategies have transformed consumer behavior and business practices.
2. Analyze website design elements and assess their impact on user experience, brand identity, and online marketing effectiveness.
3. Compare and apply social media and online advertising strategies—including SEO, email marketing, and pay-per-click—to attract and retain digital audiences.
4. Develop a targeted online marketing plan that integrates content strategy, platform selection, and data-driven decision-making.
Degree Outcomes
Program Outcome: Students will use appropriate technological tools to create, compile and report business information.
Social Sciences: Graduates analyze and interpret social phenomenon using social science theories and methods.
Effective Communication: Graduates will be able to exchange messages in a variety of contexts using multiple methods.
Global Citizenship: Graduates will be able to critically examine the relationship between self, community, and/or environments, and to evaluate and articulate potential impacts of choices, actions, and contributions for the creation of sustainable and equitable systems.
Critical, Creative and Reflective Thinking: Graduates will evaluate, analyze, and synthesize information and ideas in order to construct informed, meaningful, and justifiable conclusions.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
Potential Methods
A. Instructor, self, and peer evaluations B. Portfolio C. Case Studies D. Project – individual or group E. Objective examination F. Essay exam G. Oral presentation H. Research paper or project I. Instructor observation
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