MNGT 182 Creative Sales and Customer Relationship Management (5 credits)
Course Description
In the workplace today, we need to know how to meet/exceed internal and external customer expectations and engage in the selling process. This course gives students the tools for successful workplace customer engagement leading to customer loyalty. It also trains the selling process which is used to sell products, services, and ideas.
Course Content
A. Behavioral/personality styles B. Presentation skills C. Selling skills D. Communication skills E. Personal responsibility F. Diversity G. Writing Skills
Student Outcomes
1. Apply the full sales process—from prospecting to follow-up—to build customer relationships, identify client needs, and close sales effectively.
2. Analyze the components of a customer service culture, including service philosophy, organizational policies, customer feedback, and employee behavior.
3. Demonstrate culturally competent communication and conflict resolution strategies to manage diverse customer interactions and handle difficult client behaviors.
4. Create and deliver professional business presentations and documents that integrate sales techniques, customer service principles, and ethical business practices.
Degree Outcomes
Program Outcome:
Communication: Communicate effectively in various forms using an appropriate channel for the situation.
Equity, Diversity, and Inclusion: Apply and analyze multicultural strategies to facilitate respectful and equitable inclusion of diverse individuals and perspectives to achieve organizational goals.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
Potential Methods
A. Portfolio B. Self-Assessment C. Peer Assessment D. Oral Presentation E. Project F. Tests/Quizzes
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