MNGT 284 Small Business Management (5 credits)
Course Description
Planning and organizing a small business to include developing a preliminary business plan.
Course Content
A. Business plan elements B. Business operation C. Marketing D. Finance E. Personal responsibility
Student Outcomes
1. Evaluate the advantages, risks, and responsibilities of small business ownership, including personal, financial, and market-related considerations.
2. Conduct research and feasibility analysis to identify and assess small business opportunities using diverse and credible information sources.
3. Develop a comprehensive business plan that includes legal, financial, marketing, and operational strategies aligned with entrepreneurial best practices.
4. Analyze the interdependence of business functions and assess the characteristics of successful business plans based on presentation quality, data accuracy, and organizational viability.
Degree Outcomes
Program Outcome:
Entrepreneurial Mindset: Demonstrate an action-oriented entrepreneurial mindset open to innovation, opportunities, and change in order to capture, create, and communicate value in business settings.
Sustainable Business Model: Analyze and evaluate the impact of various business models on communities, the environment, and society at large.
Critical, Creative, and Reflective Thinking: Graduates will evaluate, analyze, synthesize, and generate ideas; construct informed, meaningful, and justifiable conclusions; and process feelings, beliefs, biases, strengths, and weaknesses as they relate to their thinking, decisions, and creations.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
Potential Methods
A. Objective exam B. Essay exam C. Project - individual or group D. Paper E. Portfolio F. Case study G. Simulation - role play or learning lab H. Self-evaluation I. Peer-evaluation J. Instructor observation K. Oral presentation
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