MNGT 470 Business Development and Negotiations (5 credits)
Prerequisite At least a junior standing in a baccalaureate program.
Course Description
This course prepares students to adopt an innovative mindset; to recognize, refine, and define value; to find the right partners; and to sell their ideas. Students will develop ethical negotiation and influence-based skills to help progress their ideas and careers.
Course Content
A. Problem Solving Strategies B. Marketability Strategies C. Ethics and Law D. Marketing Strategies E. Persuasion & Negotiation F. Reflection G. Resilience Techniques H. Strategic, Value-Based Partnerships I. Networking
Student Outcomes
1. Develop persuasive business proposals and value-driven strategies using ethical communication and digital marketing tools to engage diverse stakeholders.
2. Apply negotiation techniques and influence strategies to achieve mutually beneficial outcomes while maintaining long-term professional relationships.
3. Evaluate market opportunities through customer analysis, opportunity recognition, and strategic value creation.
4. Demonstrate inclusive problem-solving and adaptive communication during negotiations that involve concessions, conflict resolution, and cultural complexity.
Degree Outcomes
Program Outcomes:
Collaboration and Teamwork: Work responsibly, respectfully, and inclusively within and across diverse groups and teams to achieve common goals.
Legal and Ethical Practices: Use ethical and legal practices in planning, organizing, leading, and controlling organizational processes and products.
Effective Communication: Graduates will be able to exchange messages in a variety of contexts using multiple methods.
Global Citizenship: Graduates will be able to critically examine the relationship between self, community, and/or environments, and to evaluate and articulate potential impacts of choices, actions, and contributions for the creation of sustainable and equitable systems.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
Potential Methods
The below instructional methods may be online or in-person: A. Class Discussions B. Exams and Quizzes C. Case Study D. Journal E. Peer Evaluation F. Inquiry/Project-Based Learning (Individual or Team-Based) G. Analytical Reports H. Presentations I. Simulations J. Business Research K. Concept Maps L. Games
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