1. College Success

• COLLG 110 College Success (3 credits)

• Course purpose: A foundational course to explore and affirm a career choice and build upon the skills, knowledge, and resources that will support you at Pierce College and beyond.

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• Note: The College Success course you select will depend on the Career Pathway Map you are following. Your advisor will assist you in selecting either the 3- or 5- credit version of the course. Should you choose to repeat a College Success course you must enroll in a College Success course with the same credit amount as the original course; a COLLG 110 course grade can only be replaced with a grade from another COLLG 110 course and a COLLG 115 course grade can only be replaced with a grade from another COLLG 115 course.

2. Introduction to Social Media

• BUS 134 Introduction to Social Media (5 credits)

• Course purpose: Social media is how businesses are connecting with consumers. As a business professional you need basic understanding of how social media can impact brand recognition, increase traffic to company websites, and reach specific audiences.  

3. Introduction to Online Marketing

• BUS 135 Introduction to Online Marketing (5 credits)

• Course purpose: This course examines how organizations use online marketing strategies including websites, media sharing, social media networking, search engine optimization, and online advertising to market goods and services.

Action Item: Meet with Advisor

Use your Success Network!  In your first quarter, meet with your advisor to revisit your career and transfer path, make adjustments to your goals as needed, and plan for your next steps.  

4. Online Selling and Web Usability

• MNGT 136 Web Usability & E-Commerce (5 credits)

• Course purpose: In this course, you will have the opportunity to explore website usability and design, and understand the role of users, business and technology. 

5. Independent Contracting

• MNGT 137 Independent Contracting (3 credits)

• Course purpose: In this course, you will examine the techniques and responsibilities for successfully managing an independent business and career.

Action Item: Apply for Graduation

Way to go! It is time to apply for graduation. Visit the Pierce College Graduation website for details. https://www.pierce.ctc.edu/graduation

6. Information Design for Business

• MNGT 138 Information Design for Business (5 credits)

• Course purpose: Techniques and strategies for effective technical writing and writing for the web are important tools in Social Media. 

7. Social Media Digital Content for Business

• MNGT 139 Social Media Digital Content for Business (5 credits)

• Course purpose: This course examines the creation of effective and engaging digital content including the tools, strategies, and characteristics required to help consumers take action. 

8. Professional Portfolio

• MNGT 141 Professional Portfolio (3 credits)

• Course purpose: You will choose a portfolio platform and assemble and present a broad-based selection of your work for documentation and evaluation.

9. Principles of Marketing

• MNGT 282 Principles of Marketing (5 credits)

• Course purpose: Marketing is foundational across all aspects of business. You will learn about the business activities concerned with the flow of goods and services from producers to consumers from a marketing perspective.

Total Credits: 39

Program Code: 245S