2021-2022 Pierce College Catalog 
    Jun 04, 2023  
2021-2022 Pierce College Catalog [ARCHIVED CATALOG]

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MNGT 138 Information Design for Business (5 credits)

Prerequisite BUS 135  with a grade of 2.0 or greater or instructor permission.

Course Description
Students will explore techniques and strategies for effective technical writing and writing for the web. They will learn the basic principles of information design for business and marketing and analyze how users read and process information on the web.

Student Outcomes
1. Use web, multi-media, graphic design and image design tools to develop web-based business and marketing content that results in an engaging and effective user experience.
2. Develop and analyze targeted business and marketing content strategies that meet expectations of specific user audiences and integrate best practices in information design.
3. Research and discuss knowledge, skills and abilities required for professional positions in the fields of business information design and user experience for the web and social media.
4. Identify what makes video and podcasting mediums effective for digital marketing.

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