Prereq: At least a junior standing in a baccalaureate program, ECON& 201 , ECON& 202 , and ACCT& 202 , college-level math.

This course prepares marketers to have the skills and knowledge to create marketing plans and deploy marketing communication strategies to effectively communicate, create, and capture value for their organization. It uses systems theory and analytical tools to capture patterns, understand relationships among market variables, and ensure customer-centric performance. A special section on social media explores ethics in modern-day marketing. Students will use a simulation software to explore dynamism of domestic and global markets as well as to examine complexities of capturing value within and across markets.

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