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Oct 15, 2024
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MNGT 284 Small Business Planning (5 credits)
Prerequisite A grade of 2.0 or greater in ENGL& 101 and MNGT 282 ; a grade of 2.0 or greater in ECON 110 or ECON& 201 ; a grade of 2.0 or greater in ACCT& 201 or ACCT 101 ; or instructor permission.
Course Description
Planning and organizing a small business to include developing a preliminary business plan.
Student Outcomes
1. Identify and explain the advantages and disadvantages of small business ownership.
2. Develop a preliminary business plan including business description, product strategy, legal requirements, market analysis, marketing plan, management team, organizational structure, and financial plan.
3. Research a small business opportunity using a variety of information sources.
4. Identify various elements that distinguish a successful business plan from an unsuccessful business plan including professional presentation, comprehensive approach to organizational factors, accurate data, and funding contingencies.
5. Describe the interdependent relationship of various business functions related to small business including marketing, finance, human resources, and business operations.
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