BUS& 101 Introduction to Business (5 credits)
Distribution Area Fulfilled Social Sciences; General Transfer Elective
Formerly BUS 101 - CCN
Course Description
This course surveys major functions of business (operations, marketing, and finance) within local, national, and international contexts. It examines the nature of for-profit and not-for-profit organizations in a free market economy.
Course Content
Basic background in general fields of business:
A. Economics Operations & Logistics
B. Marketing
C. Accounting and Finance
D. Management & Leadership
E. Entrepreneurship
F. Business Legal Structures
G. International Commerce
Student Outcomes
- Describe the different elements of capitalism, socialism, communism, and mixed economies and how these function in markets.
- Describe how the role of competition, government involvement, ethics, and culture impact economic systems.
- Describe how elements of the global economy such as labor, capital, trade, and natural resources, influence business activities.
- Explain the advantages and disadvantages of the various legal structures for businesses.
- Discuss the role of business in the free enterprise system.
- Analyze the major functions of business such as operations, marketing, and finance and their role in meeting organizational goals.
- Analyze the role of standards in business functions and how these relate to customer expectations.
Degree Outcomes
Core Abilities
Critical, Creative and Reflective Thinking: Graduates will evaluate, analyze and synthesize information and ideas in order to construct informed, meaningful and justifiable conclusions.
Global Citizenship: Graduates will be able to critically examine the relationship between self, community, and/or environments, and to evaluate and articulate potential impacts of choices, actions, and contributions for the creation of sustainable and equitable systems.
Program Outcomes
Information Competency. Apply appropriate information location, selection, and attribution norms to solve business problems.
Related Instruction Outcome
Social Sciences: Graduates use social science research methods and/or theory in order to analyze and interpret social phenomena.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
Potential Methods
A. Online and/or in-person discussions to critically examine business concepts and their applications
B. Adaptive and interactive learning devices to support content retention and comprehension
C. Multiple-choice exams to encourage content coverage
D. Secret shopping exercise and other experiential methods to observe businesses, analyze operational activities, and gain customer insights
E. Self-reflections and short essays to connect concepts with life experiences and to consider future implications
F. Small and large group discussions to engage prior knowledge and integrate business concepts
G. Short case studies to examine business functions in context
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