BUS 134 Introduction to Social Media (5 credits)
Course Description
Students explore emerging social media technologies and processes and study their application in a variety of contemporary organization and business settings. Students will explore how businesses evaluate and use social media as well as how to use and author content for such online tools such as blogs, microblogs, collaboration mechanisms, podcasts, RSS-feeds, video, bookmarking, and other emerging web technologies. The course will also study how to use these technologies to monitor conversations on the Internet, engage online communities, identify influencers, and establish thought leadership.
Course Content
A. Social Media Technology
B. Ethics issues related to business, marketing and social networking
C. Legal issues related to social media content and use
D. Copyright issues related to digital content and use
E. Communicating with customers
F. Analysis of strengths, weaknesses, opportunities and threats
G. Social Media content basics
H. Marketing strategies and best practices
I. Creation of a viable Social Media Marketing Plan
Student Outcomes
1. Evaluate and select tools to gather and monitor business information and apply strategies to consolidate and manage information streams.
2. Create and manage a public online presence using appropriate social media platforms and networks.
3. Compare and contrast ethical, legal and copyright issues related to social media content and use.
4. Plan and create a social media marketing plan for a small business or non-profit organization.
5. Research and evaluate emerging social media technologies and processes and identify appropriate application of social media in contemporary organizational situations.
Degree Outcomes
Program Outcome: Use appropriate technological tools to create, compile and report business information.
Social Sciences: Graduates analyze and interpret social phenomenon using social science theories and methods.
Critical, Creative and Reflective Thinking: Graduates will evaluate, analyze and synthesize information and ideas in order to construct informed, meaningful and justifiable conclusions.
Effective Communication: Graduates will be able to exchange messages in a variety of contexts using multiple methods.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
Potential Methods
A. Projects
B. Presentations
C. Portfolio
D. Essay exam
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