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Nov 23, 2024
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BUS 134 Introduction to Social Media (5 credits)
Students explore emerging social media technologies and processes and study their application in a variety of contemporary organization and business settings. Students will explore how businesses evaluate and use social media as well as how to use and author content for online tools such as blogs, microblogs, collaboration mechanisms, podcasts, RSS feeds, video, bookmarking and other emerging web technologies. The course will also study how to use these technologies to monitor conversations on the Internet, engage online communities, identify influencers and establish thought leadership.
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