Social Media Marketing Certificate Course Map

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Created by Pierce faculty, this map outlines the initial coursework for this career field. It provides you a clear path to complete your certificate by listing a specific set of courses relevant to your program and career. The map is designed with the appropriate number of credits and meets certificate requirements. Courses are organized in a recommended sequence; please schedule accordingly. If a course is unavailable, select the next appropriate course within the sequence. For each course, a purpose statement explains how the content relates to your career field. On this map, there may be instances when you will be required to select a course from several options. Use these purpose statements and notes to choose the course that best aligns with your interests and needs. You will also find action items to complete to assure you progress and graduate on time.

While this map is a great guide to courses required to complete the Social Media Marketing Certificate, you are responsible for fulfilling all certificate requirements. Questions? Your Success Network is ready to help you!

Graduation Requirements:

2.0 minimum grade in all courses
Meet all other Pierce College graduation expectations

1. College Success

COLLG 110 College Success (3 credits)
Course purpose: A foundational course to explore and affirm a career choice and build upon the skills, knowledge, and resources that will support you at Pierce College and beyond.
Note: The College Success course you select will depend on the Career Pathway Map you are following. Your advisor will assist you in selecting either the 3- or 5- credit version of the course. Should you choose to repeat a College Success course you must enroll in a College Success course with the same credit amount as the original course; a COLLG 110 course grade can only be replaced with a grade from another COLLG 110 course and a COLLG 115 course grade can only be replaced with a grade from another COLLG 115 course.

2. Introduction to Social Media

BUS 134 Introduction to Social Media (5 credits)
Course purpose: Social media is how businesses are connecting with consumers. As a business professional you need basic understanding of how social media can impact brand recognition, increase traffic to company websites, and reach specific audiences.

3. Introduction to Online Marketing

BUS 135 Introduction to Online Marketing (5 credits)
Course purpose: This course examines how organizations use online marketing strategies including websites, media sharing, social media networking, search engine optimization, and online advertising to market goods and services.

Action Item: Meet with Advisor

Use your Success Network! In your first quarter, meet with your advisor to revisit your career and transfer path, make adjustments to your goals as needed, and plan for your next steps.

4. Online Selling and Web Usability

MNGT 136 Web Usability & E-Commerce (5 credits)
Course purpose: In this course, you will have the opportunity to explore website usability and design, and understand the role of users, business and technology.

5. Independent Contracting

MNGT 137 Independent Contracting (3 credits)
Course purpose: In this course, you will examine the techniques and responsibilities for successfully managing an independent business and career.

Action Item: Apply for Graduation

Way to go! It is time to apply for graduation. Visit the Pierce College Graduation website for details. https://www.pierce.ctc.edu/graduation

6. Information Design for Business

Choose one.

MNGT 182 Creative Sales and Customer Relationship Management (5 credits)
Course purpose: This is a great course if you are looking to be an entrepreneur and develop your own clientele base through the art of selling.
DDSGN 110 Introduction to Graphic Design and Rich Media (5 credits)
Course purpose: Critical social media marketing is brand recognition, sending a clear message, and engaging presentation of information. This is a great course to learn how graphic design is used to communicate messages to diverse audiences.
DDSGN 121 Layout and Typography (3 credits)
Course purpose: Critical social media marketing is brand recognition, sending a clear message, and engaging presentation of information. In this course you will develop skills in effectively communicating through the use of graphics and text.
DDSGN 150 Introduction to UX/UI Design (5 credits)
Course purpose: Critical social media marketing is brand recognition, sending a clear message, and engaging presentation of information. In this course you will develop skills to plan, design, and implement a website.

7. Social Media Digital Content for Business

MNGT 139 Social Media Digital Content for Business (5 credits)
Course purpose: This course examines the creation of effective and engaging digital content including the tools, strategies, and characteristics required to help consumers take action.

8. Professional Portfolio

MNGT 141 Professional Portfolio (3 credits)
Course purpose: You will choose a portfolio platform and assemble and present a broad-based selection of your work for documentation and evaluation.

9. Principles of Marketing

MNGT 282 Principles of Marketing (5 credits)
Course purpose: Marketing is foundational across all aspects of business. You will learn about the business activities concerned with the flow of goods and services from producers to consumers from a marketing perspective.

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