MNGT 282 Principles of Marketing (5 credits)
Course Description
A study of the business activities concerned with the flow of goods and services from producers to consumers.
Course Content
a. Market Research/Analysis
b. Market Segmentation
c. Consumer Buying Behavior
d. Distribution
e. Products and Price Strategies
f. Promotional Strategies
g. Marketing Plan Development
Student Outcomes
1. Demonstrate an understanding of what marketing is, what constitutes a marketing plan, and an understanding of the marketing concept.
2. Conduct research to develop a marketing strategy. The research will consider such issues as demand, competition, environmental climate, resources, distribution factors, ethical standards, and political and legal constraints.
3. Develop a written marketing plan, as a result of research, that employs an effective and viable marketing strategy.
4. Describe, explain and present the marketing strategy.
5. Prepare a written critique of the marketing plan that identifies strengths as well as opportunities for improvement.
Degree Outcomes
Program Outcome(s): Develop and critically assess technical and/or creative business documents. Use appropriate technological tools to create, compile and report business information. Critical, Creative, and Reflective Thinking: Graduates will evaluate, analyze, synthesize, and generate ideas; construct informed, meaningful, and justifiable conclusions; and process feelings, beliefs, biases, strengths, and weaknesses as they relate to their thinking, decisions, and creations.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
Potential Methods
A. Portfolio
B. Self-Assessment
C. Peer Assessment
D. Oral Presentation
E. Project
F. Tests/Quizzes
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