MNGT 284 Small Business Management (5 credits)

2. Develop a preliminary business plan including business description, product strategy, legal requirements, market analysis, marketing plan, management team, organizational structure, and financial plan.

3. Research a small business opportunity using a variety of information sources.

4. Identify various elements that distinguish a successful business plan from an unsuccessful business plan including professional presentation, comprehensive approach to organizational factors, accurate data, and funding contingencies.

5. Describe the interdependent relationship of various business functions related to small business including marketing, finance, human resources, and business operations.

Degree Outcomes
Program Outcome:

Display proactive behavior in project development and completion.

Develop and critically assess technical and/or creative business documents.

Use appropriate technological tools to create, compile and report business information.

Critical, Creative, and Reflective Thinking: Graduates will evaluate, analyze, synthesize, and generate ideas; construct informed, meaningful, and justifiable conclusions; and process feelings, beliefs, biases, strengths, and weaknesses as they relate to their thinking, decisions, and creations.

Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50

Potential Methods
A. Objective exam
B. Essay exam
C. Project - individual or group
D. Paper
E. Portfolio
F. Case study
G. Simulation - role play or learning lab
H. Self-evaluation
I. Peer-evaluation
J. Instructor observation
K. Oral presentation