CMST& 102 Intro to Mass Media (5 credits)
Distribution Area Fulfilled Humanities; General Transfer Elective
Formerly JOURN 101 - CCN
Course Description
An analysis of the role of mass media in society with an emphasis on historical and current impacts, economics and convergence in the industries, and the ability to shape individual and community perceptions.
Course Content
A. The structure of the mass media industry today and its impact upon American society.
B. The social and historical development of the mass marketing concept.
C. Major social issues of mass media such as censorship, military and the media, and media violence.
D. Market forces that drive the media such as ratings and competition.
E. The impact that the public can make in shaping media decision-making.
Student Outcomes
-
Identify techniques of mass media to explain the impact on individuals and society.
- Identify key owners and key technological shifts in media to explain media economics, consolidation, convergence, and demassification.
-
Critically analyze how mass media is a cultural, political and economic institution.
-
Using concepts and terminology from the discipline analyze how issues of diversity and self-awareness impact media effects.
-
Apply mass media function to contemporary issues such as stereotyping, censorship, and violence.
-
Identify key technological advances in media to explain media convergence and demassification.
-
Examine how media shape reality and content.
Degree Outcomes
Humanities: Graduates acquire skills to critically interpret, analyze and evaluate forms of human expression, and create and perform as an expression of the human experience.
Effective Communication: Graduates will be able to exchange messages in a variety of contexts using multiple methods.
Critical, Creative and Reflective Thinking: Graduates will evaluate, analyze, synthesize, and generate ideas; construct informed, meaningful, and justifiable conclusions; and process feelings, beliefs, biases, strengths, and weaknesses as they relate to their thinking, decisions, and creations.
Global Citizenship: Graduates will be able to critically examine the relationship between self, community, and/or environments, and to evaluate and articulate potential impacts of choices, actions, and contributions for the creation of sustainable and equitable systems.
Lecture Contact Hours 50
Lab Contact Hours 0
Clinical Contact Hours 0
Total Contact Hours 50
Potential Methods
A. Formal writings: essays, essay exams, research reports, reading responses
B. Projects: group, individual, multimedia
C. Informal writings: journals, in-class responses, brainstorming, freewriting, paraphrase and summary
D. Group discussions and classroom activities
E. Exams and quizzes: short answer, matching, multiple choice
Add to Portfolio (opens a new window)
|
